Social Media Strategy
Over the last few years, social media has become one of the most important platforms for businesses to engage with customers, prospects, employees, and candidates. Businesses are using external social media channels to to engage with existing and prospective customers, reinforce brand messaging, influence customer opinions, provide targeted offers, and service customer more efficiently. Social Media is even being used for the development and launch of new products by using a mix of internal and external social media tools for idea generation, idea evaluation, and rapid launch to market.
We can help you determine why you should be on social media, which platforms will best serve your goals, how to measure if your actions are successful, and lastly, we can formulate a content strategy for you that will speak to all your goals and metrics, while still building a base of followers that have a genuine interest in your business.